X Factor: X marks the Cowell spot
I was reading London Lite on the way home from work this evening. The front page features a story about ITV advertising slots during X Factor shows. It is estimated they could raise up to £250,000 for each 30 second X Factor slot during rhe final show. ITV are already charging £190,000 per 30 second slot.
Add in the extra cash from sponsorship and telephone voting and that final show is clearly the holy grail for a beleagured ITV that is mercilessly taking advantage of a cash cow in the midst of a drought. Compared to the Blue Peter Appeal or your local church restoration fund, this television programme income bonanza suggests the tower has reached Babel after all. all of this despite Sting and many of us 'ordinary people' regarding both contestants and judges to be utterly 'talentless.'
On judges, I'd have to agree - especially when the acts appear to be more interested in what the X Factor judges will be wearing rather than what they are saying (though that's forgiveable I suppose). Despite the hype surrounding Cheryl Cole's appearance as a singer I have to report that, in my opinion and for anyone in the slightest doubt, she cannot sing. I saw Girls Aloud supporting ColdPlay at Wembley a few weeks ago and she is one of the three who just cannot sing in tune.
The contestants are clearly not up to the same standard as a Leona Lewis this year with the dreadful Lloyd still being there and, of course, John and Edward or 'Jedward.'
Naturally, the television ratings and thus the price of the advertising spots, sponsorship and telephone votes appear to be all that matter to Simon Cowell. I'm not sure why anyone doubted his consistency last weekend over John and Edward, when he had the chance to remove the 'hideous' pair. We don't need some kind of explanation this week either when it is clearly about courting and maximising the controversy surrounding the programme and watching the cash roll in next month. John and Edward may not be on his Christmas card list but they will sure as hell be on his spreadsheet for as long as is economically possible.
Add in the extra cash from sponsorship and telephone voting and that final show is clearly the holy grail for a beleagured ITV that is mercilessly taking advantage of a cash cow in the midst of a drought. Compared to the Blue Peter Appeal or your local church restoration fund, this television programme income bonanza suggests the tower has reached Babel after all. all of this despite Sting and many of us 'ordinary people' regarding both contestants and judges to be utterly 'talentless.'
On judges, I'd have to agree - especially when the acts appear to be more interested in what the X Factor judges will be wearing rather than what they are saying (though that's forgiveable I suppose). Despite the hype surrounding Cheryl Cole's appearance as a singer I have to report that, in my opinion and for anyone in the slightest doubt, she cannot sing. I saw Girls Aloud supporting ColdPlay at Wembley a few weeks ago and she is one of the three who just cannot sing in tune.
The contestants are clearly not up to the same standard as a Leona Lewis this year with the dreadful Lloyd still being there and, of course, John and Edward or 'Jedward.'
Naturally, the television ratings and thus the price of the advertising spots, sponsorship and telephone votes appear to be all that matter to Simon Cowell. I'm not sure why anyone doubted his consistency last weekend over John and Edward, when he had the chance to remove the 'hideous' pair. We don't need some kind of explanation this week either when it is clearly about courting and maximising the controversy surrounding the programme and watching the cash roll in next month. John and Edward may not be on his Christmas card list but they will sure as hell be on his spreadsheet for as long as is economically possible.
Labels: ITV, Simon Cowell, X Factor
posted by Fencreative at 7:16 PM
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